How Bucket uses GitBook to deliver developer-first documentation

When documentation is part of the product, it has to be exceptional.

For Bucket, a modern feature management tool built for B2B SaaS, documentation isn’t just an add-on — it’s a core part of the developer experience. Whether it’s making a first impression or providing ongoing support, clear and well-crafted docs are essential to the company’s mission.

To ensure their documentation meets the same high standards as their product, Bucket turned to GitBook — a decision that has streamlined their workflows, enhanced collaboration, and kept their documentation on-brand.

We sat down with Ron Cohen, CTO and Co-founder of Bucket, to discuss how GitBook helps them create and maintain high-quality developer docs.

Why Documentation matters to bucket

At Bucket, documentation is more than just a reference guide — it’s a seamless extension of the product itself. As Ron explains:

“As a developer tool, documentation is one of the first things people seek out when evaluating Bucket. So it’s vital to us. Your experience should be consistent from the marketing site, to the docs, to the product. Both must reflect the care we put into polishing the details.”

With a focus on building thoughtful, high-quality documentation, the Bucket team prioritizes clarity and usability. By continuously updating their content, they aim to give developers an intuitive onboarding experience. Right now, they’re revamping their Getting Started page to make it even easier for first-time users.

The search for a better documentation platform

Before switching to GitBook, Bucket used ReadMe. But as the team is focused more on design, they needed a platform that offered more flexibility — while maintaining a polished look.

“We switched to GitBook as part of a design-driven decision. The GitBook design looks good out of the box — so we got a lot for ‘free’. More importantly, we had many options to customize the design of our docs. A consistent experience across the product is key, and we enjoyed being able to make our docs on-brand.”

As well as excellent design out of the box, GitBook stood out for its long list of features and strong alignment with Bucket’s values. Plus, seeing GitBook power documentation for products the team admires — like Linear and Raycast — only reinforced their decision.

A developer-first documentation workflow

While design was important to the team, GitBook’s seamless GitHub Sync integration was a game-changer for Bucket’s developer-focused team.

“As a developer-first company, we love that GitBook syncs with GitHub. We’ve integrated our developer docs hosted in GitHub with the rest of our docs easily.”

By combining GitSync with GitHub Actions, Bucket syncs documentation changes from multiple SDK repositories into a centralized “docs” repository. They also expose an OpenAPI file that updates automatically, simplifying API documentation management.

Plus, thanks to GitBook’s branch-based review workflows, the Bucket team can choose between GitBook’s built-in review tools or GitHub-based pull requests (PRs) — with everything staying in sync between the two. This adaptability makes the documentation process much more efficient, so they can focus on improvements.

Looking to the future: feature-flagged documentation

As a feature management tool, Bucket is constantly looking for new ways to push the boundaries of documentation. One idea they’re excited about? Feature-flagged documentation.

“We often release features that come with a docs page. We envision a future where docs are feature-flagged, just like the feature in the product.”

This idea of “adaptive documentation” would allow Bucket to adjust the visibility of certain pages based on feature availability. Which would ensure that users always see relevant, up-to-date content tailored to their product experience.

Advice for teams considering GitBook

For teams thinking about making the switch to GitBook, Ron has a simple message:

“Go for it! Using GitBook is a no-brainer — it’s beautifully crafted and developer-friendly. It makes your docs stand out. And so it does for your product, too.”

With GitBook’s powerful integrations, intuitive workflows, and beautiful design, Bucket has built a documentation experience that matches the polish and quality of their own product — helping developers get started faster and achieve success.

Want to see how GitBook can transform your documentation? Start a free trial or reach out to our sales team to see how easy it is to set up and scale your docs.

→ How Linear approaches knowledge sharing

→ How to create and publish documentation in GitBook

→ 7 tips to make your public documentation more useful for users